From ancient Roman billboards promoting gladiator games to modern social media, influencer marketing has always been with us, but now, stardom is changing hands.
Really interesting comparison to MTV! Certainly social media offers more exposure for diversity than a single platform.
Normalization is a growing concern. iPad kids seeing influencers and thinking that’s reality. A similar thing happened with the boomer generation where kids glued to the tv couldn’t interact socially with other kids. They treated it as a tv set. The following generations will think tiktok behavior is the norm.
Really interesting comparison to MTV! Certainly social media offers more exposure for diversity than a single platform.
Normalization is a growing concern. iPad kids seeing influencers and thinking that’s reality. A similar thing happened with the boomer generation where kids glued to the tv couldn’t interact socially with other kids. They treated it as a tv set. The following generations will think tiktok behavior is the norm.